The Dress That Spurred Floral Recognition

First Lady Jill Biden’s Floral Ensemble Gives a Nod to American Grown Flowers

On the evening of the presidential inauguration, First Lady Jill Biden, Ed.D., donned a dress and coordinating cashmere coat adorned with embroidered flowers representing every U.S. state. At heart level on the dress was the state flower of Delaware, her home state, representing that home really is where the heart resides. Flowers from every other state cascaded out from there.

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A post shared by Gabriela Hearst (@gabrielahearst)

The dress, coat and a matching embroidered face mask, all created by designer Gabriela Hearst, were seen worldwide when the President Joe Biden and the First Lady appeared in the White House and on a balcony for the evening inauguration concert.

There was no missing the floral theme or the nod to the variety and beauty of flowers and foliage grown by American flower farmers in every state in the nation.

At Certified American Grown, we’re still beaming about the floral nod! And we’re excited about what it can mean for American cut flower and foliage farmers.

Which is why we’re convinced there’s no better time to ask President Biden to support American farmers with an executive order declaring that the White House will use only American Grown Flowers in its arrangements. And that the administration pass the American Grown Act, which requires all federal agencies to only procure cut flowers and greens grown in the United States for their facilities, events and ceremonies.

magine if the dress seen around the globe spurred real action to support American famers. Imagine how far the symbolism of using only American Grown flowers and greens could go in supporting domestic farmers. Imagine the economic impact passing the American Grown Act could have in supporting hardworking flower farmers and their families. After all, the president already recently signed an executive order supporting American manufacturing, so supporting domestic flowers and greens is a reasonable stretch.

Which leads us to the next step – and an easy, clear cut way you can help. Whether you’re a farmer, a florist, a wholesaler or a consumer, you can support American flower farmers by adding your signature to our list of supporters of the American Grown Act. It takes less than one minute, but that minute could be as valuable to the industry as the floral ensemble seen around the world!

Sign on to show your support!

And you can take it a step further and share our story on your own social media creating even greater awareness and support for the American Grown floral community. Don’t forget to tag!

@drbiden
@flotus
@gabrielahearst
@americangrownflowers

#americangrown
#originmatters
#americangrownact

Join us. Support American flower and foliage farmers, and what they mean to the U.S. economy and the heart of our nation!