Last year, DVFlora surprised and delighted many of its customers with its DV Crush program during American Grown Flowers Month – a hand-curated box of American Grown Flowers that designers used to create a magical arrangement, share on social media and then be entered to win a credit for flower purchases.
This July, DVFlora is taking it to the next level!
In addition to the crush boxes, DVFlora is offering a downloadable marketing kit to help florists promote American Grown Flowers month to their customers and drive business to their stores in July, a traditionally slow time for flower sales.
The materials in the kit, including social media graphics, email headers and pre-designed flyer, will be available for download from DV’s website in early May, says John Burk, e-commerce project manager for DVFlora. The collateral can also be used to inspire American Grown Flowers displays in their stores.
But that’s not all. DVFlora will also offer eight weeks of specials on flowers and greens from Certified American Grown farms in July and August as part of its summer celebration program. Watch for aggressive discounts and the opportunity to win a trip to California to visit several Certified American Grown farms, Burk says.
There will also be giveaways of Certified American Grown Swag, a contest to win a trip the American Grown Field to Vase Dinner Sept. 7 at Ocean View Flowers and floral design demo videos using all American Grown Flowers!
And florists who are committed to spreading the #originmatters message and designing with homegrown flowers can now use DVFlora’s dedicated online directory to quickly and conveniently purchase Certified American Grown Flowers and Greens. Just one more way DVFlora, the nation’s first Certified American Grown Flowers distributor, is meeting floral industry and consumer demand for homegrown flowers!
Ideas like these make it easy for florists to fight the summer flower sales slump and give customers the American Grown Flowers they crave!