AGM Toolkit - American Grown Flowers and Foliage

Get ready to celebrate American Grown Flowers and Foliage Month in style with this toolkit, including top ten ways to make this month truly unforgettable.

Whether you’re a farm or a vendor, this is the perfect opportunity to showcase your commitment to supporting local agriculture and promote the beauty of American-grown flowers and foliage. The toolkit and handout below is packed with creative ideas to engage and excite your customers. From hosting tours and arranging stunning floral displays to collaborating with local designers and participating in community events, we’ve got you covered.

Scroll further down for marketing materials and guidelines for a collective social media campaign to amplify our voices and reach a wider audience. Feel free to customize any of the materials – try using Canva to change the pictures out with ones from your farm!

Let’s join together in celebrating the vibrant and sustainable beauty that our farms and vendors bring to the American floral industry. Together, we can make this American Grown Flowers and Foliage Month the best one yet!

TOP TEN WAYS TO CELEBRATE – FARMS TOP TEN WAYS TO CELEBRATE – VENDORS

Join Us for a Collective Social Media Campaign

In an era where digital connectivity has become paramount, it’s time to leverage the power of social platforms to highlight the importance of American Grown flowers and foliage – fostering a sense of community within the industry. Over the next four weeks, let’s come together to share our stories, showcase our stunning blooms, and educate consumers about the benefits of supporting local farms. By coordinating our efforts, we can amplify our voices and reach a wider audience, captivating them with the beauty and sustainability of our American Grown flowers and foliage.

Together, we can cultivate the American Grown Movement, elevate awareness, and celebrate the artistry and dedication behind our homegrown floral industry. Join us in this social media endeavor as we showcase the diversity and splendor of American Grown flowers and foliage, inspiring a newfound appreciation for their beauty and origin.

Don’t forget to tag us – @americangrownflowers so we can share your content with our audience!

Week 1 – Varieties

Week 1 we invite all the incredible farms to shine the spotlight on the varieties they grow on their flower and foliage farms. Vendors are invited to highlight all the American Grown product they have available from our farms.

Here are some ideas:

1️⃣ Introduce Your Star Varieties: Share images and descriptions of your most beloved and sought-after flower and foliage varieties. Tell us what makes them special and why customers love them.

2️⃣ Behind-the-Scenes Glimpses: Take us behind the scenes and show us your process. Let us appreciate the hard work and care that goes into providing these stunning blooms.

3️⃣ Fun Facts and Trivia: Educate and engage your audience with interesting facts about different flower and foliage varieties. Did you know that sunflowers can grow up to 12 feet tall or that peonies come in a wide range of colors? Share these delightful tidbits to spark curiosity.

Remember to include high-quality images and videos. Let the vibrant colors and exquisite details mesmerize your audience.

Don’t forget to tag @americangrownflowers and use the hashtags #AmericanGrownVarieties and #AmericanGrownMonth to connect with the wider community. Let’s inspire others with the incredible assortment of flowers and foliage we grow on our farms!

Week 2 – Share Your Story

For Week 2 of our social media campaign, let’s dive into the captivating story behind your farm or shop. This is an opportunity to connect with your audience on a personal level and showcase the unique journey that brought your business to life. Here are some ideas to help you craft engaging posts:

1️⃣ Origins: Share the story of how your farm came to be. Was it a family tradition passed down through generations or a passion project that blossomed into a thriving business? Let your audience in on the roots of your business.

2️⃣ Philosophy: Highlight the values and principles that guide you. Whether it’s sustainable agriculture, organic farming, or supporting the local community, share what sets you apart and how it influences your process.

3️⃣ Meet the Team: Introduce the people behind the scenes—the dedicated individuals who pour their heart and soul into making your business a success. Share their stories and their role in providing beautiful florals.

4️⃣ Farm Tour: Take your audience on a virtual tour. Share images and videos that showcase the stunning landscapes, bustling greenhouses, or coolers of blooms.

Don’t forget to tag @americangrownflowers and include the hashtags #FarmStory and #AmericanGrownMonth to connect with others sharing their farm stories.

Week 3 – Facts & Stats

During Week 3, let’s dive into the fascinating world of facts and stats about the American Grown floriculture industry. This is a chance to educate your audience about the significance and impact of supporting locally grown. Here are some guidelines to help you create informative and engaging posts:

1️⃣ Flower & Foliage Industry Insights: Share interesting facts about the American Grown floral industry. Highlight statistics such as the top selling varieties, the number of states which have farms, or the percentage of the American Grown market. Help your audience understand the importance of choosing locally grown flowers and foliage.

2️⃣ Sustainability and Eco-friendly Practices: Shed light on the sustainable practices employed by your business farms. Educate your audience about the positive environmental impact of supporting you and American Grown farms.

3️⃣ Supporting Local Communities: Showcase the role of the American Grown floriculture in supporting local communities. Highlight how buying locally grown blooms helps farming families, strengthens local economies, and fosters a sense of community pride.

4️⃣ Consumer Preferences and Benefits: Discuss consumer preferences for locally grown and the benefits they provide. Share statistics about the percentage of consumers who prioritize American Grown blooms, as well as the advantages of choosing them, such as longer vase life, fresher flowers, and supporting sustainable farming practices.

Ensure your posts are visually appealing and feel free to use eye-catching infographics, engaging images, or captivating charts to enhance the impact of the facts and stats you share.

Use the hashtags #AmericanGrownFacts and #AmericanGrownMonth to connect with others discussing the importance of the American Grown floral industry.

AMERICAN GROWN FACT SHEET MORE FACTS

Week 4 – We are American Grown – United Message, Diverse Farms!

In Week 4, let’s come together as American Grown farms and deliver a powerful, unified message to celebrate the beauty and impact of our collective efforts. We invite all farms to post the same message accompanied by a captivating picture of their farm. Here is the message:

For Farms:

We are American Grown and our farm is honored to be part of the #AmericanGrownMovement, cultivating homegrown beauty for all to enjoy.