WF&FSA Institute Attendees Visit Certified American Grown Farms

Participants in the Wholesale Florist & Florist Supplier Association’s (WF&FSA) Management Institute recently made stops at two Certified American Grown flower farms – Kendall Farms in Fallbrook, California and Mellano & Company’s farm at San Luis Rey. The stops were part of the institute’s third annual “road trip.”

At the San Luis Rey farm, institute participants (aka young and aspiring wholesale executives) were given a 90-minute walking tour by farmer Mike A. Mellano.

Photo by Carrie McCluskey Photography.

At Kendall Farms, guests were treated to a bus tour of the farm and a walking tour of the warehouse with farmer Jason Kendall. Conversations continued during a networking happy hour and a farm dinner served on wood tables and chairs made on-site in the Kendall Farms workshop. Each attendee left with a complimentary Kendall Farm grocery tote and farm poster.

“We love to build relationships with the industry the old-school way – sitting down and breaking bread,” shares Kendall Farms sales director Cathy McClintock.

Photo courtesy of Kendall Farms

WF&FSA board member Alan Tanouye, general manager of Americas at Floralife and a past president of WF&FSA, says that those who participate in the institute benefit greatly from seeing how others in the floral industry run their businesses. “It gets people jazzed to see how varied the floral industry is, how hard people work and how much passion they have,” Tanouye shared.

He noted that participants were impressed by the scale of the Mellano farm, the quality of the flowers and what they’re doing with water issues. “The Mellano team speaks so well about what they are doing and experiencing,” Tanouye says.

And he called Kendall Farms one of the most beautiful places in the world! “Everyone said we should be paying more for Kendall’s product. When you see how hard they work on those slopes to plant and harvest and care for the products, it’s really impressive – you can just see the passion there.”

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