April showers will bring July’s joy as America celebrates American Grown Flowers Month to recognize the economic and cultural impact of cut flower and greens farmers.
That’s why Certified American Grown is working with farmers and retailers nationwide to create colorful in-store promotion programs that help consumers identify and appreciate homegrown blooms throughout July.
More than 1,200 stores have signed up to participate in the campaign so far.
And that’s just the start of who is onboard with our national contest built around this month-long recognition. Meet our distinguished judges who will rate the in-store displays that promote American Grown Flowers Month:
Travis Rigby is publisher of Super Floral magazine, Florists’ Review and president of FlowerBox and PosterGarden.com, creative presentation sites he founded earlier this decade. A resident of Portland, Oregon, Rigby has a degree in communications from the University of Utah.
J Keith White, AIFD, is the creative director for American Floral Trends Forecast and AANDK Productions. A floral designer himself, he’s known in the industry for combining modern and traditional floristry into a diverse art form. Most Americans would recognize his work with extravagant floral designs for the official cars of the Rose Parade each New Year’s Day.
Tom Bowling, AIFD, PFCI, is another Rose Parade veteran, serving since 1996 as both a designer and eventually a judge for the spectacular floats. Today, the education director for Syndicate Sales (a sponsor of the American Grown Field to Vase Dinner Tour) in Fairfield, Ohio, Bowling has a 37-year history with the floral industry, including owning his own shop for 20 years and serving as a past president of AIFD.
Contest participants will be featured in Super Floral and Florists’ Review, with winners of the cash prizes enjoying the publications’ spotlights. Additionally, Certified American Grown will feature and promote all participants on social media, in a press release and on its blog and website.
Stores will be judged on the quality and beauty of their displays, their ability to increase flower sales in July and their efforts to promote the celebration overall, as well as the Certified American Grown brand.
It’s not too late to be involved with American Grown Flowers Month. Visit AmericanGrownFlowers.org/julycontest/ to learn more and register!