Wrapped inside the pages of the January 2018 issue of Florist’s Review is the 2018-19 American Floral Trends Forecast.
And it’s glorious!
This year, the annual report includes more flowers from Certified American Grown farms, more designers, more voices, more photos and, of course, an in-depth look into the designs, flowers and colors that will influence floral design over the next two years.
Think terms like Hanami, Crescendo, Kaleidoscope, Wildroot – movements floral designers and flower aficionados can learn about, and then work to create.
The trend selections were influenced by some exciting and important players in the industry, including eight trend consultants and 10 floral designers. We’re talking names like Holly Heider Chapple, Hitomi Gilliam, Laura Daluga, Laura Dowling, Kristine Kratt and Bill Schaffer, Mandy Majerik, Michael McCarthy, Ania Norwood, John Regan, Rodrigo Varito Vasquez and Keith White, who also was the creative director for the publication.
And a host of Certified American Grown farms contributed the flowers for the spectacular on-trend designs showcased in the publication, including Camflor, Dramm & Echter, Eufloria Flowers, Green Valley Floral, Ocean View Flowers, Resendiz Brothers Protea Growers, Scenic Place Peonies and Sun Valley Floral Farms. These farms assured that the beauty among the pages featured Certified American Grown Flowers flowers!
The trends touted emerged from a variety of forces such as interior design, the fashion and textile industries, global cultures, and social and cultural issues and movements. There are also nods to pop culture, media and social and sporting events.
The forecast, sponsored in part by Certified American Grown Flowers, is must-read, thanks to the contributions of the influencers, the amazing photography and the inspirational guidance!
For an unpacking of the 2018-19 Floral Trends Forecast, join the Florists’ Review American Floral Trends Webinar presented by Keith White and hosted by FTD on Tuesday, Jan. 23 at 4:00 p.m. EST. Simply log into the webinar using the access code: 18-0123ZZ.