Help Make The Floriculture Survey A Success!

Participate In The Upcoming NASS Survey

The national USDA survey of flower farms that provides the industry with vital information about production and trends, and gauges its economic impact, will be conducted again this year beginning in December.

The survey was not conducted for the last two years due to budgetary constraints at USDA’s NASS program. Leaders from the California Cut Flower Commission (CCFC) and a team of farmers from Certified American Grown program flew to Washington, D.C., and met with USDA’s National Agricultural Statistics Service (NASS) Administrator Hubert Hammer [article link: http://www.americangrownflowers.org/americas-flower-farmers-must-continue-to-lobby-congress/] and members of the U.S. Senate earlier this year to encourage the administration and Congress to reinstate this important annual report.

In February, Farmers met with USDA NASS Administrator Hubert Hammer about their decision to suspend the Annual Floriculture Report. Photo by Nony Pak of Ken Park Photography.

“This report provides our farms and our industry with a baseline of data that highlights just how valuable our farms and flowers are to their state and the economy,” explained Kasey Cronquist, CEO & ambassador of CCFC and administrator of Certified American Grown. “The successful effort to reinstate this report highlights just how important our efforts are in Washington, D.C., and that we can and do make a difference when farmers come together. Now we need everyone to stay engaged and most importantly, participate in the survey.”

Farmers met with Senator Diane Feinstein to discuss the need to reinstate the funding for the annual floriculture report. The Senator made it one of her top ag priorities in 2018.

CCFC and Certified American Grown also worked in coalition with American Hort and the Society of American Florists to help raise the awareness of this issue on Capitol Hill.

The survey is a census of about 10,000 commercial floriculture operations that annually produce and sell at least $10,000 worth of fresh cut flowers, potted flowering plants, foliage plants, annual bedding and garden plants, herbaceous perennials, cut cultivated florist greens, propagative floriculture material and unfinished plants. Annual sales include retail and wholesale sales.

Last year’s delegation of Alaska’s flower farmers made a big impression on the team at USDA. So much so, Alaska’s flowers will now be counted as a part of the annual floriculture report.

The survey provides the number of farmers, area of production, quantity sold, percent of sales at wholesale, wholesale prices, wholesale value of production for floriculture commodities and average number of agricultural workers per farm or ranch.

USDA NASS Administrator Hubert Hammer speaking to America’s flower farmers during last year’s fly-in in February.

The USDA first started collecting data on the nation’s floriculture industry in 1956. The report, called the Commercial Floriculture Survey, has grown to cover six floriculture categories in the 17 main flower-producing states and more than 50 separate crops.

NASS says the survey provides an important snapshot of the industry and helps growers plan for the future.

Certified farmers Benno Dobbe of Holland America Flowers in Washington State and Erin Caird of Glad-A-Way Gardens in California sporting their new USDA NASS hats following the meeting with NASS officials. Dobbe is the chair of the CCFC’s governmental affairs committee and a member of the Certified American Grown Council.

“Technology has changed production practices and tissue culture propagation has accelerated production,” NASS says on its website. “New products are being developed every year. To keep abreast of the rapidly changing industry, growers and suppliers need data. Individual growers can compare their own operation to other operations to help identify state and national trends as they plan the future of their business. These estimates are also used to support industry claims in cases involving unfair trade practices and in trade negotiations.”

Last year’s team of flower famers who were responsible for elevating the issue for reinstating the annual floriculture report directly to USDA NASS officials and worked with members of Congress to help secure the funding necessary for its reinstatement.

The federal government uses the data to gauge the industry’s economic impact. Sales of floriculture crops have exceeded $5 billion annually, which NASS calls “a significant contribution to farm income and the gross domestic product.”

NASS will collect data from growers by mail, phone, online and through personal interviews. The Commercial Floriculture Survey will be mailed to farms on Dec. 14. Enumerators from NASS will be visiting farms and calling farmers to help complete the survey from Dec. 31 through Feb. 8.

Consider joining your fellow flower farmers in Washington, D.C. in 2019. Join this powerful delegation of voices who are making a difference for America’s flower farmers.

The reference period is the preceding year. The data will be published in the Floriculture Crops report on May 8, 2019.

The information provided by growers will be used for statistical purposes only and no identifying details of respondents will be disclosed.

In the last survey, which covered 2015, the nation’s total floriculture crop value was estimated at $4.37 billion, up from $4.20 billion for 2014. California was the leading producer with 685 operations producing crops valued at $1.08 billion, followed by Florida at $1.03 billion. Those two states accounted for 49 percent of the nation’s floriculture crop value. Rounding out the top five states were Michigan, North Carolina and Ohio.

Join Us In Washington, D.C., For Annual Fly-In

This Year’s Visit Is Critical!

Year after year, we’re reminded of the importance of the face-to-face meetings we have during the annual flower farmer fly-in to Washington, D.C.

Our past efforts have netted the reinstatement of the national USDA survey of flower farms, inroads on bringing American Grown Flowers to the White House, expansion of the Cut Flower Caucus and strong relationships with policymakers.

These things happen because we’re there. Flower farmers are seen and heard. They share their stories. They give policymakers a name and face to remember.

It’s serious business. And it works.

Which is why we’re asking flower farmers to join us February 26-28, 2019, for our upcoming fly-in.

This is your opportunity to advocate for the work you do and its impact on the economy. It’s your chance to explain how policies from D.C. affect real farmers and their families. And it’s your opening to help make something big happen for flower farmers – like it did with the reinstatement of the farm survey.

The Commercial Floriculture survey, arriving in your mailbox very soon, had not been conducted for the past two years due to budgetary constraints at USDA’s NASS program. But after leaders from Certified American Grown program flew to Washington, D.C., and met with USDA’s National Agricultural Statistics Service (NASS) Administrator Hubert Hammer and members of the U.S. Senate, the report was reinstated.

 

We were heard. And there are other big issues we need to lend our collective voices to.

Let us know you’d like to join the delegation by emailing Andrea Philpot at andrea@americangrownflowers.org.

 

And be sure to participate in the Commercial Floriculture Survey, being mailed to farms on Dec. 14.

 

NASS will be collecting data from growers by mail, phone, online and through personal interviews. Enumerators from NASS will be visiting farms and calling farmers to help complete the survey from Dec. 31 through Feb. 8.

Your participation provides our farms and the larger industry with data that shows just how valuable our farms and flowers are to communities and to the economy.

Just one more way to be heard.

4 New Farms Earn American Grown Certification

Farms Large and Small See Value, Benefits to Certification

Four new flower farms have recently officially become Certified American Grown, joining a cadre of 60 certified farms nationwide. These farms vary in size and in the varieties of flowers they grow, from peony growers in Alaska to novelty flower farmers known for their agritourism.

The newly certified farms are: Cuts of Color, Weimar, Texas; Stone Circle Peonies, Homer, Alaska; Red Twig Farms, New Albany, Ohio; and Boreal Peonies, Fairbanks, Alaska.

Earning recognition as Certified American Grown helps retailers, wholesalers and florists connect their customers with flowers grown right here in the United States and guarantees their customers that the flowers they’re bringing home or giving as gifts were grown by an American flower farmer, all points not lost on the newly certified.

And flower farmers whose farms have earned certification say it lends credibility to their efforts, connects them to new wholesale and florist clients and makes a positive statement to consumers, more and more of whom are seeking out homegrown products.

Four new certified farms, dozens of reasons to get on board.

Have you considered joining the Certified American Grown movement?

Y’all Would Have Loved Green Door Gourmet

The American Grown Field to Vase Tour Ends Its 2018 Season in Nashville

American Grown Field to Vase Dinner Tour guests enjoyed a warm welcome at Green Door Gourmet in October.  Photography by Liraz Photography

Guests from all across the country descended on Nashville, Tennessee, to attend the last American Grown Field to Vase Dinner of the 2018 season at Green Door Gourmet.

And it was glorious.

The flowers, the table, the design, our guests – it all combines for a beautiful evening on the flower farm at Green Door Gourmet.  Photography by Liraz Photography

 

A sold-out crowd of 160 guests enjoyed a beautiful evening at Green Door Gourmet. Photography by Liraz Photography

At every turn, our guests enjoyed the Southern hospitality from the team at Green Door Gourmet who thought of everything in order to help make the evening something our guests would never forget.

A floral cocktail with a Tennessee twist, sponsored by Jack Daniels. Photography by Liraz Photography

From the farm tour to the boutonnière bar, the floral cocktails (sponsored by Jack Daniels) to the wine (sponsored by Geyser Peak); the chickens at check in to the amazing tablescape by floral designer Kelly Shore looking over the beautiful flower fields at Green Door Gourmet, the 2018 tour ended on a wonderful note in Music City.

Guests enjoyed creating their own flower flair at our boutonnière bar during the reception. Photography by Liraz Photography

Our swag bags have become a much sought-after item. Once the dinner is over, every guest takes home a fun bag filled with gifts from our sponsors. Photography by Liraz Photography

Floral designer Kelly Perry of Philosophy Flowers and Team Flowers created a beautiful all-American Grown tablescape with a group of volunteer designers from Team Flowers. The Team enjoyed the opportunity to work with the flowers harvested right there at Green Door Gourmet.

Floral designer Kelly Perry did an incredible job leading her team of Team Flower volunteers in development of the beautiful tablescape for our final dinner of the season. Photography by Liraz Photography

Green Door Gourmet’s owner Sylvia Ganier and flower farmer Laura Dison provided guests with a tour of the farm, highlighting their history in vegetable production and their commitment to growing Certified American Grown Flowers in Nashville.

Laura Dison (left) and Sylvia Ganier provided guests with an overview of the farm and Green Door’s mission in Nashville. Photography by Liraz Photography

 

Flower farmer Laura Dison. Photography by Liraz Photography

The evening was unusually warm for October, record-breaking actually, but that didn’t impact the experience of our guests. One guest described the evening’s experience this way, “Sitting at a table in a field with gorgeous vistas among beautiful flowers, eating delicious local food prepared with flowers and enjoying good wine with new friends made for an evening not soon forgotten. The Field to Vase Dinner allows anyone who loves flowers to immerse themselves in a floral fairyland.”

Another guest shared that the dinner was, “…the ultimate flower party. Loved the gorgeous tablescapes, enjoyed meeting others involved in the industry as well as simple floral fans such as myself. The wildflower bouquet we came home with was a lovely reminder for the next few days to appreciate moments of presence, awareness and beauty.”

Passed appetizers, local beer, delicious wine and a fun floral cocktail made the reception a festive affair. Photography by Liraz Photography

Chefs Deb Paquette and Richard Jones treated everyone to a wonderful menu, with ingredients procured from Green Door and other local farms.

A canopy of lights and the flicker of candlelight helped illuminate the table after the sunset at Green Door Gourmet. Photography by Liraz Photography

As the sun set over Green Door Gourmet and the 2018 season for our national American Grown Field to Vase Dinner, you couldn’t help but sense a feeling of gratitude. An appreciation for the meal, the flowers, our designer, our farmer and all the work that goes into hosting a pop-up dinner in the middle of a flower field.

The American Grown Field to Vase Dinner Tour is a great example of America’s “can do” attitude. Sylvia and her team shared their story, their example of how they are putting in the hard work and dedication to continue to meet the increasing demand for their American Grown Flowers.

Our national tour doesn’t end here.

Stay tuned for the debut of the 2019 schedule.

The American Grown Field to Vase Dinner Tour has hosted over 5,000 people at our floral-filled events over the last four seasons.  Photography by Liraz Photography

Farm to Fork Dinner Goes Floral

Designer Debi Lilly is ‘Floral Chef’ at Iconic Event

Debi Lilly served as this year’s Floral Chef for the Farm to Fork Dinner event on the bridge in Sacramento. Photo by Glenn Younger

The annual Tower Bridge Dinner is the grand finale for Sacramento, California’s annual Farm-to-Fork Celebration. This year the event took on a floral focus with the addition of an American Grown Flowers tablescape created by Debi Lilly A Perfect Event.

Lilly, an event planner, floral designer and two-time American Grown Field to Vase Dinner Tour designer, served as the “floral chef” for the popular event where 800 diners gather for a multi-course meal at table that covers the length of the Tower Bridge.

Debi Lilly with Crystal Hedgpeth, Floral Manager for NorCal Safeway.  Photo by Glenn Younger.

She used hundreds of flowers of plants from farmers throughout California to create a multi-level tablescape that emanated fall sunshine and happiness. Think 440 vases of sunflowers. 440 vases of gerbera. 990 feet of bay leaf garland. 440 jack ‘o little pumpkins, 440 loose sunflower blooms, 440 succulents.

American Grown Flowers took center table during this year’s Farm to Fork event in Sacramento.  Photo by Glenn Younger.

And in a nod to a popular feature at all American Grown Field to Vase Dinners, the event also include two boutonniere bars where guests crafted bouts and posy bouquets using California Grown Flowers.

“Everyone loved it and the bar was a dozen people deep the entire cocktail hour,” Lilly shared.

Throughout the Farm-to-Fork weekend, Lilly also hosted demonstrations on flower design trends and designed two trend tables that were fully dressed with linen, crystal, dishes, dozens of vases of American Grown Flowers and, of course, the Certified American Grown Debi Lilly bouquet.

Photo by Glenn Younger.

She also recognized the farms that had contributed flowers to the event, gave a shout out to the flower farmers in attendance and discussed the importance of origin when it comes to selecting fresh blooms.

“Where flowers come from is as important as where food comes from. The origin of our food has been a focus for years, and now it’s the big story for florals, too. A lot of consumers aren’t aware that many blooms are grown thousands of miles away in other countries, so helping share the American Grown Flower movement and the stories of the farm families is an incredible opportunity,” Lilly explains.

“The Tower Bridge Dinner continues to highlight the best of the best, and we couldn’t think of a more fitting addition to the evening than Debi Lilly to ensure the beautifully designed California Grown Flowers were also showstoppers,” said Visit Sacramento President & CEO Mike Testa. “We’re thrilled that she could join us this year to create such a memorable experience for our guests.”

“For the last four years, we’ve been taking our American Grown Field to Vase Dinner Tour around the country to highlight that the homegrown movement isn’t just about food,” shares Kasey Cronquist, CEO and ambassador for Certified American Grown. It’s also about the flowers at the center of the table being as important as the food on your plate when it comes to sustainability, freshness and beauty. It was wonderful to see Safeway and Debi Lilly take that important floral message to this iconic food event in Sacrament, the nation’s Farm to Fork Capital.”

Winners of First-Ever American Grown Flowers Month Merchandising Contest Announced

National Contest Included 12 Divisions Representing Over 1200 Stores

Eighteen stores that wowed consumers with their displays and promotional efforts for Certified American Grown Flowers were selected as winners of the first-ever American Grown Flowers Month merchandising competition held throughout the month of July.

The winners represent first, second and third place honorees from among four large grocery retailers nationwide. Twelve mass market divisions representing over 1200 stores participated in the competition – an amazing number for a first-time event, and one that will propel the competition into the future.

First place winners were: Big Y store #103 in Norwell, Massachusetts; Dave’s Marketplace store #08 in North Kingstown, Rhode Island; Safeway NorCal store #3031 in Daly City, California; King Soopers store #112 in Bennett, Colorado; Fry’s Store #64 in Gilbert, Arizona; and Whole Foods Market store in Lancaster, Pennsylvania.

First Place Winner Safeway NorCal store #3031 in Daly City, California

Second place winners are: Big Y store #86 in Wilbraham, Massachusetts; Dave’s Marketplace store #04 in Warwick, Rhode Island; Safeway NorCal store #1648 in Lodi, California; King Sooper store #98 in Colorado Springs, Colorado; Fry’s Store #675 in Buckeye, Arizona; and Whole Foods Market store in Cincinnati, Ohio.

First Place Winner Whole Foods Market store in Lancaster, Pennsylvania.

Third place winners are: Big Y store #90 in Shelton, Connecticut; Dave’s Marketplace store #01 in Warwick, Rhode Island; Safeway NorCal store #691 in Berkeley, California; King Sooper store #102 in Longmont, Colorado; Fry’s store # 60 in Glendale, Arizona; and Whole Foods Market store in Philadelphia, Pennsylvania.

First Place Winner Big Y store #103 in Norwell, Massachusetts

Participating retailers were judged on the quality and beauty of their in-store displays promoting American Grown Flowers Month, their ability to increase flower sales in July and their efforts to promote the celebratory month overall, as well as promoting the Certified American Grown brand.

First Place Winner Dave’s Marketplace store #08 in North Kingstown, Rhode Island

Participating retailers were judged on the quality and beauty of their in-store displays promoting American Grown Flowers Month, their ability to increase flower sales in July and their efforts to promote the celebratory month overall, as well as promoting the Certified American Grown brand.

First place winner at Fry’s store #64 in Gilbert, AZ.

The average sales increase for the top five stores from each company was more than 17.5 percent. Overall, participating stores reported an average increase in sales of 6.7 percent throughout the month of July.

First place winner at King Soopers Store 112 in Bennett, CO.

All we can say is “wow.”

The contest was launched after Congress declared July American Grown Flowers Month, which happens to be a high-production month for flowers but a traditionally slow time for retail flower sales. Until now.

Store campaigns were judged by Travis Rigby, publisher of Super Floral magazine and Florists’ Review; Keith White, AIFD, creative director for American Floral Trends Forecast and AANDK Productions; and Tom Bowling, AIFD, PFCI, education director for Syndicate Sales.

Participating stores that earned the highest marks had large attractive displays that were saturated with American Grown messaging. In fact, the more ways stores communicated the message visually and with verbal support from staff, the higher their sales.

And retailers got very creative in their efforts to attract attention to American Grown Flowers, using balloons, buttons worn by employees, the American Grown logo on signage and even red, white and blue pinwheel hats!

Look for information about next year’s contest starting in June 2019. With sales increases like we saw in the inaugural year of the contest, we’re expecting more retailers to get on board.

After all, consumers appreciate knowing the origin of their flowers, and as nearly 1,200 retailers found out this summer, make buying decisions based on that knowledge.

Rey Rodriguez Wins 50th Annual Sylvia Cup Competition

Certified American Grown is a Proud Sponsor

Rey Rodriguez, AAF, AIFD, TMFA, of The Gypsy Florist in Austin, Texas, was named the winner of the Society of American Florists’ 50th Annual Sylvia Cup Design Competition held during SAF Palm Springs 2018.

The win earned Rodriguez the coveted Sylvia Cup trophy and a $3,000 prize.

Lee Burcher, AIFD, CCF, PFCI, of Fleur de Lys in San Pedro, California, received second runner-up honors and $250. Burcher won Sylvia Cup top honors in 2004.

Certified American Grown sponsored all of the cut flowers and greens for the live competition.

The Sylvia Cup is the country’s longest running live floral design competition. It began in 1967 and is named for Sylvia Valencia, a prominent designer and long-time SAF supporter.

Rey Rodriguez’s winning designs.

This year’s competition — the contest’s 50th anniversary — paid homage to “The Wizard of Oz.” The event was sponsored by Certified American Grown and Smither-Oasis and coordinated by Professional Floral Communicators-International.

Among the 19 floral designers competing were 12 members of the American Institute of Floral Designers, eight past Sylvia Cup contestants and three contestants sponsored by state floral associations.

Certified American Grown Leadership Invited to White House Economic Summit

Certified American Grown Administrator Kasey Cronquist with CAG Council member Andrea Gagnon of LynnVale Studios.

Certified American Grown (CAG) was recently invited to participate in the White House Economic Summit on September 26. CAG was represented by Certified American Grown Administrator Kasey Cronquist, Council members Andrea Gagnon of LynnVale Studios, Ko Klaver of Botanical Trading Co. and Jumana Misleh, CCFC’s federal affairs representative.

“This was a great opportunity for our program to participate in the president’s presentation on the policies driving the current economy and his forecast for things yet to come,” explained Cronquist. “Since the inauguration, we’ve continued to work hard to make sure American Grown Flowers is on the radar of this administration.”

While Senate Judiciary Committee proceedings prevented President Trump from attending, the summit was emceed by Larry Kudlow, White House economic adviser and director of the National Economic Council. The summit included presentations from U.S. Secretary of the Treasury Steven Mnuchin, White House Senior Advisor Ivanka Trump and Office of Management and Budget (OMB) Director Mick Mulvaney. Small Business Administration administrator Linda McMahon also participated as a panelist.

Certified American Grown Council member Ko Klaver at the White House Economic Summit.

Highlights presented included the significant rise in consumer confidence and the rate of economic growth since President Trump took office. Kudlow highlighted his recent remarks at the Economic Club of New York, saying, “So I would say this: the single biggest story of this year, 2018 … the single biggest news story – not fictionalized versions of what goes on in the White House and all the rest of it – the single biggest story is an economic boom that virtually everybody thought impossible. That is the story … We’re crushing it.”

Senior White House Advisor Ivanka Trump speaks about the Administration’s workforce development efforts.

A copy of the handout provided by the White House for the Economic Summit can be found here: http://bit.ly/2018_WH_EconSummit

 

 

American Grown Field to Vase Dinner Tour Stops At SAF!

400 Experience the Award-Winning Dinner Tour

Over 400 Society of American Florists convention attendees got to experience an American Grown Field to Vase Dinner firsthand during SAF Palm Springs 2018 last month.

A beautiful evening in Palm Springs for the American Grown Field to Vase Dinner at this year’s SAF Convention.

SAF and Certified American Grown worked together closely to replicate the experience of the dinner series, which normally takes place on an American flower farm.

SAF’s design team lead by Brian Vetter (center) did an outstanding job designing an all American Grown tablescape for the dinner during the convention.

Despite the unique location and the large number of dinner guests, the tour’s signature touches were on full display, including tables adorned with American Grown Flowers, the opportunity to meet with farmers, a multi-course artisan meal, a DIY boutonniere bar and swag bags packed with flower-related goodies.

Over 400 guests attended the dinner on Friday evening in Palm Springs.

Thanks to an amazing turnout, dinner guests were able to chat with 20 farm ambassadors before, during and after the dinner, learning more about flowers, growing practices and issues related to sustainability — all info they were able to take home and share with customers and staff.

Bruce Brady of Mellano & Company welcomed guests and lead the invocation.

 

Syndicate Sales has been a national sponsor of the dinner tour since its inception four years ago, providing all of the vases used by the tour’s designers.

 

As a national sponsor, Ball Horticulture has helped the tour host thousands of people across the country during our pre-dinner receptions.

 

As a national sponsor, Smithers-Oasis has helped the Field to Vase Dinner Tour make the self-serve boutonnière bar one of the most popular experience of our events.

Star Valley Flowers Draws A Record-Breaking Crowd

200 Guests Enjoyed An Enchanting Evening On The Flower Farm

Photo by Kelleghan Productions Inc.

 

The table was set for 200. That’s quite a table!

Certified American Grown hosted a record-breaking crowd during this weekend’s American Grown Field to Vase Dinner at Star Valley Flowers in Soldiers Grove, Wisconsin.

Originally set for 150, the table grew to 175 and then to 200, breaking the previous record of 183 in Detroit in 2015.

“It really isn’t about the number of people,” explained Kasey Cronquist, Certified American Grown Administrator and emcee of the award-winning national dinner tour. “We really focus on our guest experience and have always wanted to keep the experience intimate, but we had a lot of demand and a willing farmer embraced the idea of  ‘the more the merrier.’ So, it just kept growing and it all turned out beautifully.”

One guest commented, “even though there were 200 guests, it felt intimate. The setting could not have been lovelier and the weather was perfect.”

Another first for the tour was bench seating. The beautiful wooden farm tables were accompanied by matching wooden benches. The benches complimented the family-style dining experience and tradition of the tour, and made for some beautiful photography.

Erick New (left) and Greg Campbell of the Garden District in Memphis were responsible for the floral tablescape and install for the evening. Authors of Florists to the Field, Erick and Greg signed books for guests during the reception.  Photo by Kelleghan Productions Inc.

Of course, the floral-focused evening wouldn’t have been as magical without the incredible talent of Greg Campbell and Erick New of The Garden District. The dynamic duo created one of the most dramatic tablescapes we’ve ever seen, complete with beautiful pussy willow arches that covered the table and accented by the bittersweet berries that Star Valley Flowers is known for. Stunning fall-colored arrangements flowed down the entire length of the table.

“The decorations, including the flowers, were over the top; kudos to the floral designers who came in from Tennessee.” ~ Sharon C.

The team at Driftless Cafe, lead by Chef Luke, did an outstanding job with the menu for the evening. And the response from attendees was outstanding, with praise for every single course. The main course was organic beef tenderloin provided by Organic Valley, one of the evening’s sponsors, and headquartered just down the road from Star Valley Flowers.  The menu was paired beautifully with the wine provided by Geyser Peak.

Chef Luke from the Driftless Cafe.  Photo by Kelleghan Productions Inc.

It was a beautiful evening on the farm. The weather held and the sunset was picturesque. Diners were able to meet an American flower farmer, hear from the floral designers about their aesthetic and what makes designing with homegrown flowers special and converse with other flower lovers throughout a multiple-course meal.

Guest Laura M. shared, “The evening was so beautiful. I loved the chance to walk around the farm and hear some comments from John and Phil. We were so glad John allowed a few more people into the dinner. The lovely women I sat across from gave me a hug at the end of our evening. We sat down with strangers and left as friends.”

Guests left happy, arms full of flowers and enjoying the ever popular Field to Vase Dinner swag bag. It was a perfect early fall evening where 200 strangers became friends and the love of flowers sealed the deal.