DVFlora Becomes First Floral Industry Wholesaler to Achieve Certification
Media Contact: For Immediate Release
Kasey Cronquist Feb. 20, 2019
DVFlora, one of the largest floral importers and distributors in the United States, has become the first wholesaler to earn Certified American Grown status. This latest certification of DVFlora by Certified American Grown marks a notable shift from the program’s focus on farm production to now include the floral industry’s supply chain process and related companies.
DVFlora is now the first Certified American Grown wholesaler.
“With over half of all domestic production now participating in Certified American Grown, the program is in a great position to bring valuable marketing opportunities to our wholesale partners like DVFlora,” explained Certified American Grown Administrator Kasey Cronquist.
For 60 years, DVFlora has provided wholesale flowers, floral supplies and botanicals to professional retail florists and event designers nationwide. Headquartered in Sewell, New Jersey, the firm offers one of the largest “loose pick” operations in the U.S. DVFlora ships by ground or air from its New Jersey HQ, as well as from offices in Oxnard, California, and Miami, Florida.
Announcing their new certification, DVFlora.com will now provide their customers a dedicated and filtered directory that guarantees their purchases will be Certified American Grown Flowers and Greens.
DVFlora’s unique operation and systems allowed the company to meet the certification standards and pass the third-party onsite audit process required to achieve Certified American Grown status. DVFlora’s identity preservation system has been third-party audited and verified by Where Food Comes From to guarantee customers that DVFlora can accurately segment, track and maintain the brand identity of American Grown Flowers and Greens from farm to customer delivery.
“DVFlora is the first floral wholesaler in the country that provides its customers with a third-party guarantee that the flowers and greens they’re purchasing and marketing as Certified American Grown were grown and assembled in the United States,” explained Cronquist. “No other wholesaler can provide that guarantee today.”
With an iconic logo and representing over half of domestic production, Certified American Grown provides the only origin and assembly guarantee in the floral industry.
“We’re excited to be teaming up with the Certified American Grown program to bring this value-added benefit to our customers,” shared DVFlora’s Vice President Tim Dewey. “We see the increasing interest and demand for American Grown Flowers and Greens, and now our customers will notice a dedicated online directory to purchase Certified American Grown offerings.”
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About Certified American Grown Flowers
Launched on July 1, 2014, Certified American Grown Flowers represents a unified and diverse coalition of U.S. flower farms, including small and large entities in multiple states across the country. Certified American Grown flower farms participate in an independent, third-party supply-chain audit to verify both origin and assembly of the flowers they grow. When it appears on bouquets, bunches and other packaging or store signage, the Certified American Grown Flowers logo gives consumers confidence in the source of their flowers and assures them that the flowers they purchase come from a domestic American flower farm. For more information about Certified American Grown Flowers, visit www.americangrownflowers.com.
DVFlora, a division of Delaware Valley Floral Group, for 60 years has been providing professional florists with the finest in fresh cut flowers and greens, floral supplies and botanicals. The DVFlora market area includes the Mid-Atlantic and New England states, but the company also ships throughout the United States, as well as to Bermuda and the Caribbean. The company has the industry’s premier internet presence through its e-commerce website. www.dvflora.com
About Where Food Comes From, Inc.
Where Food Comes From, Inc. is America’s trusted resource for third-party verification of production practices and is the exclusive provider of Certified American Grown certifications to the floral industry. Through proprietary technology and patented business processes, the company supports more than 15,000 growers, farmers, ranchers, vineyards, wineries, processors, retailers, distributors, trade associations, consumer brands and restaurants with a wide variety of value-added services. Through its IMI Global, International Certification Services, Validus Verification Services, SureHarvest, A Bee Organic and Sterling Solutions units, Where Food Comes From solutions are used to verify food claims, optimize production practices and enable food supply chains with analytics and data driven insights. In addition, the company’s Where Food Comes From® retail and restaurant labeling program uses web-based customer education tools to connect consumers to the sources of the food they purchase, increasing meaningful consumer engagement for our clients.